Piing’s founders, George and Simeon, were enthusiastic users of Uber. From the backseat, we heard that drivers weren’t being listened to. Low commission, lack of job security and limited work were some of the common grumbles.

Uber has an outstanding business model and has successfully disrupted the taxicab industry. As the company continues to stumble into one controversy after another, it is apparent that it is time for a change. Which is why Piing was created.

Our Vision

Our vision is to the riders first choice, as the ethical cab app. We offer a fair ride to our drivers, riders and communities we work in.

Rebooting cabs On Demand

Uber has an outstanding business model and has been the leader in successfully disrupting a declining taxicab industry. As the company continues to stumble into one controversy after another, it is apparent that it is time for a change.

What matters to us

Improving people's lives and making people happy is what drives us. You achieve this by making the right decisions built on ethics because doing the right thing is always the right thing to do.

Keeping it simple

Joining is easy and straightforward; as it should be. All you need is a car and full TFL and drivers licence.

Leadership Team

Piing is building a talented team of technologists, artists, designers, scientists and marketers. We have hand-picked a brilliant, respected team from across the business world. Working to reimagine booking a cab, and make the best booking system for the smartphone-loving generation. Giving our riders and drivers a fair ride.

Sign Me Up

Register now to become a Partner Driver at Piing. We will also keep you in the loop about our product and features as well as info about our launch and events.